KAT LLOYD
COPY PORTFOLIO
CAMPAIGNS
MARATHON TRAINING
Equinox | Copywriter
Social campaign created for NYC marathon season, offering members tactical race-day guidance. Wrote clear, motivating copy that combined expert advice with approachable language, boosting engagement and reinforcing Equinox’s authority in fitness.
PRINT AND DIGITAL ADS
Equinox | Copywriter
Select integrated campaigns spanning print, OOH, paid social, display, and email. Developed concise, performance-driven copy aligned with Equinox’s premium brand voice through a social-first lens to drive membership growth and engagement.
CHROMA: TALES BETWEEN HUES
Genesis House | Copywriter
A full-scale digital and spatial campaign for CHROMA: Tales Between Hues, an exhibition exploring the emotional language of color experienced through Korean folktales. From paid media and social storytelling to website narratives and installation wall copy, every touchpoint was crafted to mirror the exhibition’s tonal transitions: fluid, immersive, intentional.
THE FOREST WITHIN
Genesis House | Copywriter
An integrated campaign spanning digital and experiential storytelling for THE FOREST WITHIN, an immersive meditation on nature’s infinite power. Copy unified abstract themes of harmony, mythology, and renewal across web, social, paid media, and on-site installation walls.
MISC. KB CREATIVE CLIENTS
KB Creative | Copywriter
A collection of integrated campaigns developed for a diverse roster of KB Creative clients across print, digital, social, and web. Partnered with cross-functional teams to translate distinct brand voices into cohesive, conversion-minded messaging, spanning launch initiatives, seasonal pushes, and evergreen brand storytelling.
Work reflects adaptability across industries while maintaining conceptual clarity and strategic intent.
